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How You Will Make Your Affiliate Marketing More Effective
Viral marketing can work in almost any sector, I mentioned before on that Viral marketing has 2 uses. One is obviously to earn, the second less known one is to GET LINKS. Carefully picking a trending topic, which is not yet saturated is the KEY.
Say you have a fashion site, don't be worried about giving out the ultimate code, care about giving a code and making it appear as it is going to be limited and gets you GREAT savings (wherever possible get an exclusive code, because then even if it get published in other places you will get the credit)
When USA was doing the presidential candidates thing I did a test experiment. I made two "sniper sites" one was for very first female USA president (something like that), the other for first US black president. Stuck biographical type of content on there, put in an e-mail capture form there. Made each site rank for about twenty five different terms, competition was non existent.
To do a Viral marketing for an affiliate site the key is to look as a non affiliate site and must appear to offer value. Create and look for sensational stories, search for what is the hot and trending issue. A great way for spotting trending topics is twitter, but that will be on a new blog post I hope.
Being rude and obnoxious can easily help. I have currently got one site that actually picks on one celebrity, and just destroys them, their clothes comparing them to other celebs and animals. This site ranks incredibly well for all sorts of terms for the celebrity. In turn I get a LOT of traffic organically and from other sites, and 90% of my links are totally natural.
I also get loads of hate mail. Which also gets released unique content is unique content after all. Most importantly I get lots and lots of links, naturally. That special site has over 15K in facebook likes.
Pictures and Videos are a really good viral marketing tools, a picture with a watermark links goes a very long way to establishing your site. Videos if done efficiently are simply mind blowing, I have admit-tingly until very recently avoided doing videos as didn't have the setup for that, but now that I do I have one hopefully big viral campaign going live now.
The key to begin any affiliate based viral marketing campaign is to have your user base right and have an effective marketing plan. I would take 200 highly motivated (bad or good) users over one thousand semi interested users any day. Highly motivated users will result in truly help bring your site to the front.
I don't have a site on cycles, if I did I might have been all over tour de France. Making several sites, some eulogizing certain riders, among others lambasting them some times even creating a cross site argument to help distribute my users, and maximize my exposure. I would have picked up the superstar gossip, the sleazy and the attractive. I would have had one site that would have just been about the reviews, giving it exposure and a serious following.
This kind of project for me would have taken 2 years, one year I would have established the authority of the site get some dedicated users (say 300 or so) THEN next year I would have been rude, targeting all the sleazy elements every fault and that would have been my aim to get other bloggers talking about it. Hence giving me links, which is a vital element of viral marketing.
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