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Certain Key Elements That Makes Squeeze Page Successful
A squeeze page is a landing page, with the purpose of getting your website visitor to sign up for your mailing list. That is its only purpose - nothing else. It is not surely a sales page! You just want them to sign up to your mailing list, nothing more. With that in mind, many people start searching for all sorts of cool squeeze page ideas. They want something fancy, something eye-catching - but squeeze pages have been tested over and over again, and there are certain vital elements that make any squeeze page, no matter how basic, work.
1. Short Copy
Keeping the copy on the page short is almost always a better idea. Short copy not only makes it practical for the reader to see what is going on and what they are meant to do, but it also keeps all of the information and the opt-in fields 'above the fold' - meaning, in the top section of the screen, so visitors don't have to scroll.
2. Four Essential Ingredients
First, you need an attention-getting headline. Try to write a headline that addresses a question or challenge your ideal customer is facing.
Second, you need to outline the benefits - what's in it for them if they sign up for your list? Always let them know what they will be getting, and how it will help them. Write from the perspective of your customer,
Third, you need a call to action. It's not enough to just have the mailing form - you need to actually tell people what they need to do (for example enter their name and email), and click the 'submit' button.
Finally, you need the opt-in form. Here, visitors will type their information and submit it to you. The less information you ask for, the more likely people will opt-in. The more information you ask for, the more valuable the lead is because you will learn more about them. How you handle it depends on what you want to sell, now and later on.
3. Incentive
The fanciest squeeze page ideas amount to nothing if you don't have an attractive offer that gets people wanting to sign up. Use some sort of incentive. Offer them a free report, article or software. Offer a mini email course, or a video. Whatever it is, ensure that it is something that your target audience will want, and that it gives them valuable information that they can't get anywhere else. Look at who your ideal customer is - now, what would be of value to them? What could you give them that would truly be helpful in their case? The better your offer, and the more effective it is, the more they will trust you, and want to stay on your list. And, eventually, they will want to purchase from you because they know you, and you have proven yourself to be trustworthy and helpful to them.
So forget about all these fancy squeeze page ideas. As long as you have these crucial elements in place, you'll get people signing up to your list and you'll grow your prospect base with people who are a good fit to what you're offering.
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